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Thank you for affording us the opportunity to supply you with the information with regards to Indoor Advertising at N1 City Mall.

N1 City Mall is marketed by Word for Word Marketing Pty (Ltd). Word for Word Marketing has been awarded the indoor advertising contract for N1 City Mall and we believe that this product will give you the exposure you require to market your brand.

If you consider that a full page color advertisement in a newspaper such as Die Burger will cost the advertiser approximately R 74 000 per advertisement. Should you divide the N1 City Mall Indoor Advertising costing into 12 months, the cost for advertising at the N1 City Mall is minimal and you're getting great exposure with the high numbers of foot traffic through the centre.

The poster frames, billboards and banners will be positioned in such a manner that it is visible and difficult to miss by visitors frequenting N1 City Mall on a daily basis. You can ensure that your Brand fills every corner of the N1 City Mall.

Attached please find some photographs of the different mediums for advertising.

Should you require more information with regards to the above, please do not hesitate to contact Stanley Buckle directly on 021 595 1170.

N1 CITY Indoor Advertising Powerpoint Presenation (3MB) - View

N1 CITY Proposal Indoor Advertising (79KB) - View

1. Up close & personal:
Your message is placed directly in front of your prospective customer's face (where it is virtually impossible to ignore). Your message is directed to them on a much more personal level, where (unlike conventional forms of advertising) they can't change the channel or turn the page.

2. Captive audience:
You have 1 to 4 minutes of your prospective customer's time, with absolutely no distractions whatsoever.

3. High viewer recall:
When people view Indoor Billboards etc, they remember the ads for days...even weeks later because they are physically idle, yet mentally engaged without interruptions or distractions.

4. Relieves an otherwise boring situation:
Indoor advertising catch your audience at the rare time each day when they are literally starving for something to read. The billboards serve as a neat, well maintained alternative form of advertising.

5. A fraction of the cost of conventional advertising:
Low cost advertising that won't break your budget. Compare your options, and save a bundle with indoor advertising. Because advertising at the Mall is done internally, we are able to offer rates that are way below market average.

6. Target your market to specific demographics:
Because indoor advertising delivers your message to your exact demographic, you can spend less money and still hit a higher percentage of your desired target market. Essentially, you save money by eliminating the waste associated with trying to reach the masses via radio, TV, and newspapers.

7. Reach readers with higher disposable income:
Obviously, our shoppers wouldn't frequent our mall unless they have extra money to spend.

8. Reach readers that don't normally read conventional advertising:
The people that regularly patronize our restaurants, sports bars, night clubs, bowling lanes, theatres, and health clubs are typically hard to reach with advertising because they are generally active individuals who are out and about. They are not couch potatoes, spending the evening watching TV or reading the newspaper from cover to cover.

9. Less clutter and competition:
With indoor advertising, you experience less clutter and competition for the attention of the viewer. Compare that with the clutter you see in newspapers, want ad papers, and magazines. Even with outdoor advertising, your message is diluted with scores of other signs, telephone poles, traffic, etc. And of course, we all know about the competition and clutter on the air (in radio or TV).

10. The novelty factor:
We all like something that is unique or a novelty. Indoor advertising within the mall offers a variety of novel ideas and concept which will capture the imagination of your audience.

Owners:	Fountainhead Property Trust & SYCOM Property Fund
GLA:	63,269 m²
Year opened:	October 1990
Classification:	Regional Shopping Centre
Number of stores:	155 (excluding 16 “line-shops” inside Checkers-Hyper)
Parking Bays:	2,607 (638 covered; 1907 open; 62 reserved) Free
Average monthly foot traffic:	800,000 per month
Annual foot traffic:	2003 = 6,751,628 2004 = 7,306,731 2005 = 7,169,998 2006 = 8,597,219
Anchors:	Checkers-Hyper, Pick ‘n Pay, Ackermans, Clicks, Edgars, Woolworths, JET Stores, Mr Price, Nu Metro Cinema, Wonderland
Managing Agent:	Broll Property Group
Last refurbishment:	Completed June 2006 (8,592 m2 GLA added)

Percentage respondents per LSM Group (2006 all data)
LSM 1– 6 = 16% ; LSM 7 -8 = 35% ; LSM 9 = 23% ; LSM 10 = 27%

Average basket spend:	R85
Loyalty factor:	7 to 8 out of 10 visits to shopping centres is to N1 City Mall
Frequency of visit:	4 x per month
Tenants bought:	purchases are made from 2 - 3 stores per visit on average
Dwell time:	1 hour average

Remember: N1 City Mall now really offers you “all you want”!

A1 snapper frame space	R300
Drop Down Roof banners (2.95 length;1.2 width)	R1000
Dustbin advertising	R200 per side or R 600 per bin (4 sides) A3
Escalator	R10000 both, R6000 each
Sliding door – entrance 1	R4000
Window – entrance 1	R3000
Sliding door – entrance 3	R4000
Sliding door – entrance 2	R3000
Window – entrance 2	R2000
Internal billboard (approximately 2m x 4m)	R4000
Food Court Glass Panel set (3 panels)	R3000

*Please note that these are monthly rates and exclude VAT, production costs, installation and vacation costs as well as maintenance.